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	<title>Swiss Legacy</title>
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	<link>http://swisslegacy.com</link>
	<description>Swiss Legacy, by the initiative of Art Director Xavier Encinas, is a blog focused on typography, graphic design and inspirational matters.</description>
	<lastBuildDate>Fri, 13 Apr 2012 11:53:55 +0000</lastBuildDate>
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		<title>Startups, This is How Design Works</title>
		<link>http://swisslegacy.com/2012/04/13/startups-this-is-how-design-works/</link>
		<comments>http://swisslegacy.com/2012/04/13/startups-this-is-how-design-works/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 11:53:55 +0000</pubDate>
		<dc:creator>Xavier Encinas</dc:creator>
				<category><![CDATA[Graphic Design]]></category>

		<guid isPermaLink="false">http://swisslegacy.com/?p=5314</guid>
		<description><![CDATA[Companies like Apple are making design impossible for startups to ignore. Startups like Path, Airbnb, Square, and Massive Health have design at the core of their business, and they&#8217;re doing phenomenal work. But what is ‘design’ actually? Is it a logo? A WordPress theme? An innovative UI? It’s so much more than that. It’s a [...]<html><body><h1>400 Bad request</h1>
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			<content:encoded><![CDATA[<p><img src="http://swisslegacy.com/uploads/2012/04/Capture-d’écran-2012-04-13-à-13.41.45-545x657.png" alt="" title="Startups, This is How Design Works" width="545" height="657" class="alignnone size-large wp-image-5315" /></p>
<p>Companies like Apple are making design impossible for startups to ignore. Startups like <a href="http://path.com/" onclick="return TrackClick('http%3A%2F%2Fpath.com%2F','Path')" target="_blank">Path</a>, <a href="http://airbnb.com/" onclick="return TrackClick('http%3A%2F%2Fairbnb.com%2F','Airbnb')" target="_blank">Airbnb</a>, <a href="http://squareup.com/" onclick="return TrackClick('http%3A%2F%2Fsquareup.com%2F','Square')" target="_blank">Square</a>, and <a href="http://massivehealth.com/" onclick="return TrackClick('http%3A%2F%2Fmassivehealth.com%2F','Massive+Health')" target="_blank">Massive Health</a> have design at the core of their business, and they&#8217;re doing phenomenal work. But what is ‘design’ actually? Is it a logo? A WordPress theme? An innovative UI? </p>
<p>It’s so much more than that. It’s a state of mind. It’s an approach to a problem. It’s how you’re going to kick your competitor’s ass. This handy guide will help you understand design and provide resources to help you find awesome design talent.</p>
<p><strong><a href="http://startupsthisishowdesignworks.com/" onclick="return TrackClick('http%3A%2F%2Fstartupsthisishowdesignworks.com%2F','Startups%2C+This+is+How+Design+Works')" target="_blank">Startups, This is How Design Works</a>.</strong></p>
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		<item>
		<title>Offscreen Magazine</title>
		<link>http://swisslegacy.com/2012/04/12/offscreen-magazine/</link>
		<comments>http://swisslegacy.com/2012/04/12/offscreen-magazine/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 11:53:36 +0000</pubDate>
		<dc:creator>Xavier Encinas</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://swisslegacy.com/?p=5301</guid>
		<description><![CDATA[Offscreen is an &#8220;old-fashioned&#8221; magazine in high-quality print, exploring the life and work of people that create websites and apps. We want to tell the less obvious human stories of creativity, passion and hard work that hide behind every interface. Their 2nd issue is coming soon, so stay tuned!]]></description>
			<content:encoded><![CDATA[<p><img src="http://swisslegacy.com/uploads/2012/04/cover-545x623.jpg" alt="" title="" width="545" height="623" class="alignnone size-large wp-image-5302" /><br />
<img src="http://swisslegacy.com/uploads/2012/04/spread1-545x366.jpg" alt="" title="" width="545" height="366" class="alignnone size-large wp-image-5303" /><br />
<img src="http://swisslegacy.com/uploads/2012/04/spread5-545x366.jpg" alt="" title="" width="545" height="366" class="alignnone size-large wp-image-5304" /><br />
<img src="http://swisslegacy.com/uploads/2012/04/spread7-545x366.jpg" alt="" title="" width="545" height="366" class="alignnone size-large wp-image-5305" /><br />
<img src="http://swisslegacy.com/uploads/2012/04/spread8-545x366.jpg" alt="" title="" width="545" height="366" class="alignnone size-large wp-image-5306" /></p>
<p><strong><a href="http://www.offscreenmag.com/" onclick="return TrackClick('http%3A%2F%2Fwww.offscreenmag.com%2F','Offscreen')" target="_blank">Offscreen</a></strong> is an &#8220;old-fashioned&#8221; magazine in high-quality print, exploring the life and work of people that create websites and apps. We want to tell the less obvious human stories of creativity, passion and hard work that hide behind every interface.</p>
<p>Their 2nd issue is coming soon, so stay tuned!</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Surface by Aurélien Juner</title>
		<link>http://swisslegacy.com/2012/04/12/surface-by-aurelien-juner/</link>
		<comments>http://swisslegacy.com/2012/04/12/surface-by-aurelien-juner/#comments</comments>
		<pubDate>Thu, 12 Apr 2012 11:47:53 +0000</pubDate>
		<dc:creator>Xavier Encinas</dc:creator>
				<category><![CDATA[Fashion]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://swisslegacy.com/?p=5292</guid>
		<description><![CDATA[Surface is a personal photographic réflexion, by Aurélien Juner, on the function of fashion magazine as a medium of dissemination of &#8220;mass culture&#8221; images and its relation to reality &#8211; questioning the status of the fictional world and idealized created for the magazine, and its relationship to the real world where the image is built.]]></description>
			<content:encoded><![CDATA[<p><img src="http://swisslegacy.com/uploads/2012/04/Capture-d’écran-2012-04-12-à-13.34.20.png" alt="" title="" width="529" height="773" class="alignnone size-full wp-image-5297" /><br />
<img src="http://swisslegacy.com/uploads/2012/04/Capture-d’écran-2012-04-12-à-13.33.54.png" alt="" title="" width="528" height="773" class="alignnone size-full wp-image-5296" /><br />
<img src="http://swisslegacy.com/uploads/2012/04/Capture-d’écran-2012-04-12-à-13.33.42.png" alt="" title="" width="527" height="770" class="alignnone size-full wp-image-5295" /><br />
<img src="http://swisslegacy.com/uploads/2012/04/Capture-d’écran-2012-04-12-à-13.33.23.png" alt="" title="" width="528" height="775" class="alignnone size-full wp-image-5294" /><br />
<img src="http://swisslegacy.com/uploads/2012/04/Capture-d’écran-2012-04-12-à-13.33.12.png" alt="" title="" width="528" height="774" class="alignnone size-full wp-image-5293" /></p>
<p><strong>Surface</strong> is a personal photographic réflexion, by <strong><a href="http://www.aurelienjuner.com/" onclick="return TrackClick('http%3A%2F%2Fwww.aurelienjuner.com%2F','Aur%C3%A9lien+Juner')" target="_blank">Aurélien Juner</a></strong>, on the function of fashion magazine as a medium of dissemination of &#8220;mass culture&#8221; images and its relation to reality &#8211; questioning the status of the fictional world and idealized created for the magazine, and its relationship to the real world where the image is built.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Process Journal: Edition Six</title>
		<link>http://swisslegacy.com/2012/03/01/process-journal-edition-six/</link>
		<comments>http://swisslegacy.com/2012/03/01/process-journal-edition-six/#comments</comments>
		<pubDate>Thu, 01 Mar 2012 09:54:30 +0000</pubDate>
		<dc:creator>Xavier Encinas</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Magazine]]></category>

		<guid isPermaLink="false">http://swisslegacy.com/?p=5281</guid>
		<description><![CDATA[Process Journal: Edition Six Sea Design, Unit Editions, Wieden+Kennedy, NB Studio, Ultra Studio, DesignStudio, Underware, BVD, Kobi Benezri Studio, Daniel Freytag (Berg), Dowling Duncan and with essays from Dellano Pereira and Clinton Duncan. Size: 96pp 300mm x 218mm   Production Process: 4 Colour Process Plus PMS 021U Cover: 4 Colour Process Plus matte black foil [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://swisslegacy.com/uploads/2012/03/PROCESS_ED06_00-545x363.jpg" alt="" title="PROCESS_ED06_00" width="545" height="363" class="alignnone size-large wp-image-5282" /><br />
<img src="http://swisslegacy.com/uploads/2012/03/PROCESS_ED06_03-545x363.jpg" alt="" title="PROCESS_ED06_03" width="545" height="363" class="alignnone size-large wp-image-5283" /><br />
<img src="http://swisslegacy.com/uploads/2012/03/PROCESS_ED06_08-545x363.jpg" alt="" title="PROCESS_ED06_08" width="545" height="363" class="alignnone size-large wp-image-5284" /><br />
<img src="http://swisslegacy.com/uploads/2012/03/PROCESS_ED06_09-545x363.jpg" alt="" title="PROCESS_ED06_09" width="545" height="363" class="alignnone size-large wp-image-5285" /></p>
<p><strong><a href="http://publishedbyprocess.com/store/index.php?route=product/product&#038;product_id=63" onclick="return TrackClick('http%3A%2F%2Fpublishedbyprocess.com%2Fstore%2Findex.php%3Froute%3Dproduct%2Fproduct%26product_id%3D63','Process+Journal%3A+Edition+Six')" target="_blank">Process Journal: Edition Six</a></strong></p>
<p>Sea Design, Unit Editions, Wieden+Kennedy, NB Studio, Ultra Studio, DesignStudio, Underware, BVD, Kobi Benezri Studio, Daniel Freytag (Berg), Dowling Duncan and with essays from Dellano Pereira and Clinton Duncan.</p>
<p>Size: 96pp 300mm x 218mm  <br />
Production Process: 4 Colour Process Plus PMS 021U<br />
Cover: 4 Colour Process Plus matte black foil<br />
Shipping: Free within Australia, plus P&#038;P ROW<br />
$25.00 + P&#038;P</p>
]]></content:encoded>
			<wfw:commentRss>http://swisslegacy.com/2012/03/01/process-journal-edition-six/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<item>
		<title>FIGURE Magazine</title>
		<link>http://swisslegacy.com/2012/02/17/figure-magazine/</link>
		<comments>http://swisslegacy.com/2012/02/17/figure-magazine/#comments</comments>
		<pubDate>Fri, 17 Feb 2012 08:46:33 +0000</pubDate>
		<dc:creator>Xavier Encinas</dc:creator>
				<category><![CDATA[Magazine]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://swisslegacy.com/?p=5276</guid>
		<description><![CDATA[FIGURE is a cultural journal featuring art, design, music, architecture, nature, photography, medias, gastronomy, style, sport and art de vivre investigations. Biannual and bilingual, each issue features 10 portraits of anonymous, emerging, famous or iconic personnalities. To produce FIGURE N°1, they need 6500 €. It will cover their printing and shaping expenses, as well as [...]]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/36347459?title=0&amp;byline=0&amp;portrait=0&amp;color=00ff97" width="545" height="409" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong><a href="www.figure-magazine.fr" target="_blank">FIGURE</a></strong> is a cultural journal featuring art, design, music, architecture, nature, photography, medias, gastronomy, style, sport and art de vivre investigations.  Biannual and bilingual, each issue features 10 portraits of anonymous, emerging, famous or iconic personnalities.</p>
<p>To produce FIGURE N°1, they need 6500 €. It will cover their printing and shaping expenses, as well as iconographic production, translation and travels costs.</p>
<p>To make this possible, they need your support! They have launched a fundraising campaign on the french crowdfunding website <strong><a href="www.kisskissbankbank.com/projects/figuren°1" target="_blank">Kisskissbankbank</a></strong>.</p>
]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>D&amp;AD Awards 2012</title>
		<link>http://swisslegacy.com/2012/02/16/dad-awards-2012/</link>
		<comments>http://swisslegacy.com/2012/02/16/dad-awards-2012/#comments</comments>
		<pubDate>Thu, 16 Feb 2012 07:51:16 +0000</pubDate>
		<dc:creator>Xavier Encinas</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Illustration]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://swisslegacy.com/?p=5271</guid>
		<description><![CDATA[This video shows 50 years of D&#038;AD work in under two minutes. How many can you spot?]]></description>
			<content:encoded><![CDATA[<p><iframe width="545" height="307" src="http://www.youtube.com/embed/EDTnzAeHL9s?rel=0" frameborder="0" allowfullscreen></iframe></p>
<p>This video shows 50 years of <strong><a href="http://www.dandad.org/" onclick="return TrackClick('http%3A%2F%2Fwww.dandad.org%2F','D%26AD')" target="_blank">D&#038;AD</a></strong> work in under two minutes. How many can you spot?</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>This is Studio &#8211; Showreel 2012</title>
		<link>http://swisslegacy.com/2012/02/06/this-is-studio-showreel-2012/</link>
		<comments>http://swisslegacy.com/2012/02/06/this-is-studio-showreel-2012/#comments</comments>
		<pubDate>Mon, 06 Feb 2012 20:47:22 +0000</pubDate>
		<dc:creator>Xavier Encinas</dc:creator>
				<category><![CDATA[Graphic Design]]></category>
		<category><![CDATA[Typography]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://swisslegacy.com/?p=5267</guid>
		<description><![CDATA[THIS IS Studio presents their new showreel. Nice work!]]></description>
			<content:encoded><![CDATA[<p><iframe src="http://player.vimeo.com/video/36200734?title=0&amp;byline=0&amp;portrait=0&amp;color=f00000" width="546" height="307" frameborder="0" webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe></p>
<p><strong><a href="http://thisisstudio.co.uk/" onclick="return TrackClick('http%3A%2F%2Fthisisstudio.co.uk%2F','THIS+IS+Studio')" target="_blank">THIS IS Studio</a></strong> presents their new showreel. Nice work!</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Novo Typo</title>
		<link>http://swisslegacy.com/2012/01/30/novo-typo/</link>
		<comments>http://swisslegacy.com/2012/01/30/novo-typo/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 20:46:28 +0000</pubDate>
		<dc:creator>Xavier Encinas</dc:creator>
				<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://swisslegacy.com/?p=5261</guid>
		<description><![CDATA[Novo Typo is the typefoundry of Atelier van Wageningen (typo)graphic designers, based in Amsterdam, The Netherlands. The Family Gagarin was first published at 2rebels and Fontshop Benelux. The typefaces Cerny, Laika and Sjablony are part of the Linotype / Monotype Collection. All the fonts are designed by Atelier van Wageningen.]]></description>
			<content:encoded><![CDATA[<p><img src="http://swisslegacy.com/uploads/2012/01/Screen-shot-2012-01-30-at-21.43.08-545x408.png" alt="" title="Novo Typo" width="545" height="408" class="alignnone size-large wp-image-5262" /></p>
<p><strong><a href="http://www.novotypo.nl/" onclick="return TrackClick('http%3A%2F%2Fwww.novotypo.nl%2F','Novo+Typo')" target="_blank">Novo Typo</a></strong> is the typefoundry of <a href="www.ateliervanwageningen.nl" target="_blank">Atelier van Wageningen</a> (typo)graphic designers, based in Amsterdam, The Netherlands. The Family Gagarin was first published at 2rebels and Fontshop Benelux. The typefaces Cerny, Laika and Sjablony are part of the Linotype / Monotype Collection. All the fonts are designed by Atelier van Wageningen.</p>
]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Hannah Starkey, 29 pictures</title>
		<link>http://swisslegacy.com/2012/01/23/hannah-starkey-29-pictures/</link>
		<comments>http://swisslegacy.com/2012/01/23/hannah-starkey-29-pictures/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 20:55:49 +0000</pubDate>
		<dc:creator>Xavier Encinas</dc:creator>
				<category><![CDATA[Book]]></category>
		<category><![CDATA[Photography]]></category>

		<guid isPermaLink="false">http://swisslegacy.com/?p=5254</guid>
		<description><![CDATA[Images should tell a story, they are a lingering snippet of time, that leaves the viewer questioning, what has just happened? What is about to happen? Why are these people there? What are they doing? Is the composition set up? Why has it been set up that way? Hannah Starkey uses actors in carefully chosen [...]]]></description>
			<content:encoded><![CDATA[<p><img src="http://swisslegacy.com/uploads/2012/01/starkey_cover-545x663.jpg" alt="" title="Hannah Starkey, 29 pictures" width="545" height="663" class="alignnone size-large wp-image-5255" /><br />
<img src="http://swisslegacy.com/uploads/2012/01/Stackey2-545x372.jpg" alt="" title="Hannah Starkey, 29 pictures" width="545" height="372" class="alignnone size-large wp-image-5256" /><br />
<img src="http://swisslegacy.com/uploads/2012/01/Stackey4-545x369.jpg" alt="" title="Hannah Starkey, 29 pictures" width="545" height="369" class="alignnone size-large wp-image-5257" /></p>
<p>Images should tell a story, they are a lingering snippet of time, that leaves the viewer questioning, what has just happened? What is about to happen? Why are these people there? What are they doing? Is the composition set up? Why has it been set up that way?</p>
<p><strong>Hannah Starkey</strong> uses actors in carefully chosen settings to create lingering pictures in time that raise all of these questions, in choosing women that are ‘ordinary’ and clothed, she is challenging the ‘raunchy aspect’ of how women are represented in everyday imagery. Her work, creates a counter aesthetic for representing women. As one of the most influential and significant photographers of her generation, she creates images that emerge from the split second of the everyday and are resolved into what appears to be an extended moment in time.</p>
<p>Art catalogue, published on the occasion of the exhibition Hannah Starkey 29 Pictures at the Mead Gallery. Design by <strong><a href="http://www.stefiorazi.co.uk/" onclick="return TrackClick('http%3A%2F%2Fwww.stefiorazi.co.uk%2F','Stefi+Orazi+studio')">Stefi Orazi studio</a></strong></p>
]]></content:encoded>
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		<slash:comments>2</slash:comments>
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		<item>
		<title>Self-promotional poster by PupilPeople</title>
		<link>http://swisslegacy.com/2012/01/23/self-promotional-poster-by-pupilpeople/</link>
		<comments>http://swisslegacy.com/2012/01/23/self-promotional-poster-by-pupilpeople/#comments</comments>
		<pubDate>Mon, 23 Jan 2012 09:56:59 +0000</pubDate>
		<dc:creator>Xavier Encinas</dc:creator>
				<category><![CDATA[Poster]]></category>
		<category><![CDATA[Print]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[Typography]]></category>

		<guid isPermaLink="false">http://swisslegacy.com/?p=5245</guid>
		<description><![CDATA[594mm x 841mm 90gsm Recypal 1-colour offset print + glow-in-the-dark screen print Ships in poster tubes Available over at PupilPeople.]]></description>
			<content:encoded><![CDATA[<p><img src="http://swisslegacy.com/uploads/2012/01/pp2012_03a-545x340.jpg" alt="" title="Self-promotional poster by PupilPeople" width="545" height="340" class="alignnone size-large wp-image-5246" /><br />
<img src="http://swisslegacy.com/uploads/2012/01/pp2012_02a-545x340.jpg" alt="" title="Self-promotional poster by PupilPeople" width="545" height="340" class="alignnone size-large wp-image-5247" /><br />
<img src="http://swisslegacy.com/uploads/2012/01/pp2012_08a-545x340.jpg" alt="" title="Self-promotional poster by PupilPeople" width="545" height="340" class="alignnone size-large wp-image-5248" /></p>
<p>594mm x 841mm<br />
90gsm Recypal<br />
1-colour offset print + glow-in-the-dark screen print<br />
Ships in poster tubes</p>
<p>Available over at <strong><a href="http://www.pupilpeople.com/shop.html" onclick="return TrackClick('http%3A%2F%2Fwww.pupilpeople.com%2Fshop.html','PupilPeople')">PupilPeople</a></strong>.</p>
]]></content:encoded>
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