Lufthansa and Graphic Design
A5/05
Lufthansa and Graphic Design
Visual History of an Airline
Deutsche Lufthansa is one of the most important airlines in the world, with a long and diverse history that goes back to 1926. The visual identity of Lufthansa is just as
long and diverse. The beginning of the 1960s saw one of the most important steps in the development of corporate communication. The company employed the designer Otl Aicher and his Gruppe E5 student group to develop a visual identity for Lufthansa. It was substantially realized in 1963 and up until the present day counts as one of the most groundbreaking corporate design solutions of the 20th century. With a focus on the famous brand identity, the design and advertising history of Deutsche Lufthansa from the 1920s to today is comprehensively documented here for the first time. This volume contains numerous illustrations from the corporate archive and background articles and interviews.
Lars Müller Publishers
14.8 × 21 cm, 5 ¾ × 8 ¼ in, 128 pages, approx. 300 illustrations, paperback (2011)
ISBN 978-3-03778-267-5, German/English
Out September 2011
[...] via swisslegacy.com [...]
[...] grain edit, vgrafik blog, matthb, FFFFound, Swiss Legacy Share [...]
[...] Mir gefällt die NEK (vom Anblick her, nicht vom Sitzkomfort
auch. Dass Tyler Brûlé für die bisherige Swiss-Identity verantwortlich zeichnet, weißt Du wahrscheinlich, es gibt aber eine neue (Artikel auf nzz.ch aus dem August). Zur LH ist kaum etwas zu finden, das hier fand ich über altavista – datiert aber schon aus den 90ern: Lufthansa Corporate Identity and Airport Facilities Michael McDonough | Projects – Lufthansa Corporate Identity and Airport Facilities Ansonsten, wg. Otl Aicher, ist dies vielleicht von Interesse: Lufthansa and Graphic Design, Visual History of an Airline, Lars Müller Publishers, ISBN 978-3-03778-267-5, German/English Lufthansa and Graphic Design | Swiss Legacy [...]