HeyDays – New Projects
Great new projects by Oslo based studio HeyDays. Here are some images and explanation by member of the studio.
Anthon B Nilsen
Annual report for Anthon B Nilsen, an over 100 years old company that operates in the fields of property, education and recycling. What a man carry in his pockets can tell a lot about a person, and Anton B Nilsens largest resource is their employees, the individuals behind the scene. Documenting the company from the inside by showing their emplyees belongings, rather than just their faces, we learn to know the company at a personal level. Print finishing includes black foil blocking and mainly recycled paper stocks. Art direction and design in collaboration with Martine Holmsen and Berit Bakkerud at Plastelina. Photography by Mathias Fossum.
Frøystad+Klock
A small identity for furniture designers Frøystad+Klock, inspired by scandinavian design traditions and their clever use of materials. A stripped down minimalistic approach is ensured by focusing on details in the wordmark – like the plus, Ø and O, and the way they stand together. Twelve photos of different materials were teamed up with colored paper to separate the two designers. This also allows flexibility, each element can be shown a number of ways, within the same strict setup.
Westerdals
We were commissioned by Dist Creative to create a small sub-identity for the Westerdals 2010 admission. We saw no reason to change Westerdals profile font, Helvetica, but we did want to create a clearer separation between the different courses. We did this by utilizing only coloured paper, with black ink. The brochure utilizes nothing less than 8 different paper stocks in three different weights. We wanted to make a clear, grid-based work, that didn’t overshadow the creative tasks that the applicants themselves were submitting. The profile was also used on other ranges of media. Photography by Yann Bougaran.
