— Swiss Legacy

Archive
March, 2009 Monthly archive

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Created in 2006 in Lyon, the atelier aquarium is a workshop for multidisciplinary graphic design, managed by two artistic directors, gratuates of l’école supérieure des arts décoratifs, visual communication department, in Strasbourg. The workshop fulfills many orders of projects, editorials, and multimedia for institutions, communication agencies, firms and associations, or offers other projects developed on the fringe

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Edited by the Museum für Gestaltung Zürich, Andres Janser, Barbara Junod and published by Lars Müller.

The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art, with which some of the graphic designers involved were connected. Under the leadership of Max Schmid for many years, the studio employed Roland Aeschlimann, Karl Gerstner, Jörg Hamburger, Steff Geissbuhler, Andreas His, Toshihiro Katayama, and Nelly Rudin, among others. Freelance designers such as Michael Engelmann, Gottfried Honegger, Armin Hofmann, Herbert Leupin, Warja Lavater, Numa Rick, and Niklaus Stoecklin were also used. In the 1960s, the Basel office, most especially George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design, in all its determination and independence.

19.8 x 26.4 cm, 208 pages, 385 illustrations, hardcover

Euro 39.90

(via Aisleone)

ART & COPY reveals the stories behind and the personal odysseys of some of the most influential advertising visionaries of our time and their campaigns, including Lee Clow (Apple Computer 1984, and today’s iPod); Dan Wieden (“Just Do It”); Phyllis K. Robinson (who invented the “me generation” with Clairol); Hal Riney (who helped President Reagan get re-elected); and George Lois (who saved MTV and launched Tommy Hilfiger overnight).

Directed by Doug Pray (HYPE! SCRATCH), ART & COPY captures the creative energy and passion behind the iconic campaigns that have had a profound impact on American culture. Featuring rare interviews with the aforementioned industry legends, the film seeks to identify the elements that transform an slogan into a pop culture catch phrases.

The movie was filmed and edited during a four-year period and had an unusual source for its funding — The One Club, a non-profit organization dedicated to the craft of advertising headquartered in New York.

ART & COPY provides a window into the creative process and the individuals who have changed our lives in ways we may not realize,” said Mary Warlick, CEO of The One Club. “The movie looks at advertising not as products flying off the shelf but as the work of a few American heroes who feel passionately about their craft, ideas, and the ability of ideas to change how people feel.”

The tenth documentary feature directed by Pray, ART & COPY was written by Timothy J. Sexton from an original concept by Gregory Beauchamp and Kirk Souder. The film was produced by Jimmy Greenway and Michael Nadeau and executive produced by David Baldwin, Gregory Beauchamp, Kirk Souder and Mary Warlick. The cinematographer is Peter Nelson and the editor is Philip Owens. The original score is by Jeff Martin.

(via Design Observer)

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File a magazine focusing on graphic design, art and visual communication. A magazine to watch & read. With its accompanying dvd, featuring over Two hours of short films, music videos and interviews, and a commissioned limited print for each issue – file is a survey of the current visual culture.

£6.50 + p&p

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To celebrate two years of existance, It’s Nice That is launching a bi-annual publication documenting some of the most interesting work to appear on the site alongside some more in-depth interviews and features.

Issue 1 will feature work from, among others Peter Callesen, Bryan Dalton, Karl Grandin, Happypets, Myoung Ho Lee, Oliver Jeffers, PES, Alex Trochut, Julien Vallee and Felice Varini. It will also include interviews with Jacob Dahlgren, Hort, Michael Hughes, Riitta Ikonen, Hugo & Marie, Andy Rementer and Roel Wouters as well as features by Andreas Konrath, Tao Lin, Rob Ryan, Stewart Smith and Ian Wright.

Full Spec:
275 × 210mm portrait
4pp cover + 128pp text
Printed 4 colour throughout

UK £10 / Europe €12 / US $15 / Rest of World $15.

Pre-order your copy now!

You can find some pictures here of the work in progress.