Corporate Diversity Swiss Graphic Design and Advertising by Geigy, 1940–1970
Edited by the Museum für Gestaltung Zürich, Andres Janser, Barbara Junod and published by Lars Müller.
The design studio of J. R. Geigy AG was the launching pad for one of the great periods of Swiss graphic design, in the 1950s and 1960s. The open-minded corporate culture of the chemical company in Basel combined product and company advertising in an exemplary way. The resulting works reveal a modernist formal idiom without being indebted to a specific, formulaic look. There was room in it for visual symbolism as well as the acquisition of nonrepresentational art, with which some of the graphic designers involved were connected. Under the leadership of Max Schmid for many years, the studio employed Roland Aeschlimann, Karl Gerstner, Jörg Hamburger, Steff Geissbuhler, Andreas His, Toshihiro Katayama, and Nelly Rudin, among others. Freelance designers such as Michael Engelmann, Gottfried Honegger, Armin Hofmann, Herbert Leupin, Warja Lavater, Numa Rick, and Niklaus Stoecklin were also used. In the 1960s, the Basel office, most especially George Giusti and Fred Troller, was involved in developing the studios of the subsidiaries in the United States and the United Kingdom, placing more emphasis on advertising. This is the first comprehensive presentation of Geigy design, an important Swiss contribution to the international history of design, in all its determination and independence.
19.8 x 26.4 cm, 208 pages, 385 illustrations, hardcover
Euro 39.90
(via Aisleone)
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Simple yet effective image of design
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I have recently done a work on the Geigy’s Graphic Designs Genelaogy (regarging its candidacy to the british design awards), this is, the influences throughout graphic design history that have had an effect on this designs, or the styles on which this designs have based on throughout history to end up to be what they were those days in between 1940–1970.
But I have found no information of the book itself’s design, not the content of it but the way it has been writen and the image composition, etc.
My problem is that I am supposed to do the same I did with the content (write a genealogy of the designs) but with the book format. No idea of how to start.
I would appreciate if you could help me somehow.