Helvetica bag – You want minimalism? you got it!
Actually, if it were truly minimalist, this bag wouldn’t have any printing on it at all. But we digress. The “Film” bag is available now in the Helvetica film’s shop. No mention of the H word, or a documentary by blah blah blah. Just one word, in Neue Helvetica 75 Bold. Designed by the director. ‘Nuff said.
