Swiss Legacy, by the initiative of Art Director Xavier Encinas, is a blog focused on typography, graphic design and inspirational matters.
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Art?
Art seems like a pretty general term for something like this. I think it’s interesting to try to figure out the ideals behind why the letters are shaped as they are. A puzzle made much easier by knowing what the words are as you look at the highly stylized letters.
If some brilliant soul found a reason for a word to look like that aside from advertising the font itself I think it would earn a more solid “ART” label.