Kornhouse
Kornhouse is an experimental typography motion video made in 2005 by 47 Nord+ (Milos May & Yves Zumstein) , Switzerland.
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Kornhouse is an experimental typography motion video made in 2005 by 47 Nord+ (Milos May & Yves Zumstein) , Switzerland.
MTV, was my first thought.
There was a time when the market was new and hip to CGI effects and so movies and productions included them in mass. It was interesting for a while, eventually the hip feeling died and CGI found a place as a tool and not just as something “new”. While I agree design is one part market this doesnt negate the need to still connect the technology and tools to the topic. It just seems to me people become more fascinated with the new opportunity a tool provides (and here i am talking about recent fascination with pulling apart and animating text) rather than the topic.
Ultimately the effects perhaps fit its market, which is why I begin and end my comment on neither a negative nor positive note: MTV.